BBC SHOWCASE 2018

The Echo Arena was transformed into a magical wonderland for the annual international TV market, hosted by BBC Studios Creative. As guests arrived, they were greeted by an immersive drinks reception in the Serengeti, complete with a complimentary lighting design and mesmerizing soundscape. Guests were given a sneak peek of BBC's latest natural history programs, Dynasty and Serengeti, as they sipped on their drinks and took in the stunning visuals projected on screens around them.

Experiential Campaign
CLIENT: BBC Studios
ROLE: Creative | Art Direction | Editing | Copywriting
Campaign Type: Experiential
Medium/Format: Video, Social Media, Streaming
Industry/Focus: Entertainment
Campaign Elements: Experiential | Social Media | Streaming

A JOURNEY THROUGH THE SERENGETI

As guests arrived, they were greeted by an immersive drinks reception set in the Serengeti, enhanced by a captivating lighting design and mesmerizing soundscape. Guests enjoyed an exclusive preview of BBC's latest natural history programs, Dynasty and Serengeti, as they sipped their drinks and took in the stunning visuals projected around them.

Dynasty

Serengeti

50TH ANNIVERSARY OF THE MOON LANDING

As the night progressed, guests were treated to an out-of-this-world dining experience, celebrating the upcoming 50th anniversary of the historic moon landing. The focal point of the evening was an immersive soundscape that transported guests back to 1969, reliving the anticipation and excitement of the first steps on the lunar surface. A 30m wide x 9m high projection screen played out a special PTC from Buzz Aldrin and spectacular archive footage of the moon landing, while a 7m projection-mapped planet took guests on a journey to the moon where they enjoyed dinner.