We set out to launch the highly anticipated new natural history title, A Perfect Planet, with a bang. To do this, we created an integrated global campaign that delved into the captivating story of Earth's power and fragility. A Perfect Planet is a journey that reveals the connections between different aspects of our astonishing world. From the surging tides of the oceans to the fiery eruptions of volcanoes, from tiny crabs to delicate flamingos, life on planet Earth is a delicate balance of forces.

As we unveiled the campaign, we invited audiences to join us on a journey through the natural world and explore the intricate web of connections that make our planet so unique. We gave a sneak peek of the stunning footage of A Perfect Planet, showcasing the raw power of nature, from the mightiest of oceans to the tiniest of creatures.

The campaign was a call to action, encouraging audiences to appreciate and protect the delicate balance of our planet, and inspiring them to take action to preserve the natural world. The stunning visuals and emotive storytelling of A Perfect Planet left a lasting impact on audiences, igniting a passion for the natural world and a desire to protect it for future generations.