INFINITI Q60
Infiniti Motors wanted to establish itself as a leading brand in the European market, so they set out to build awareness with a bold and innovative marketing campaign. They created a TV advert and a series of digital videos that showcased the brand's philosophy of 'Driven by a sensation and not a destination'. These ads were designed to capture the essence of the Infiniti experience, inviting viewers to join in a journey that is about the thrill of the drive, not just the destination. The campaign was a hit, and the brand quickly gained momentum as it resonated with the European audience looking for a new driving experience. With its sleek and stylish cars and its unique approach to the driving experience, Infiniti Motors quickly established itself as a brand that is driven by passion, not just by practicality. It's a brand that is not just about getting from point A to point B, it's about the journey.
EXHILARATION
360 Campaign
CLIENT: Infiniti
ROLE: Senior Creative Producer
Campaign Type: 360 Campaign
Medium/Format: Video, Social Media, OOH, Radio
Industry/Focus: Automotive, E-commerce
Campaign Elements: Television | Social Media | Radio | OOH | Digital Advertisements
INFINITI: DISCOVERY UK PARTNERSHIP
Infiniti Motors were relatively unknown in the UK, but that was about to change. With a mission to educate and inspire, they set out to create a series of idents that would capture the attention of the British public and encourage them to find out more about the brand. Through the use of interesting facts that were relevant to the product or design feature of their motors, Infiniti's idents did more than just advertise, they taught people something new and sparked their curiosity. As they continued to discover more about the brand, they were encouraged to explore other new and exciting things, creating a clear link to the brand's identity as a purveyor of innovation and discovery. With this strategy, Infiniti Motors gained momentum and quickly established itself as a leading brand in the UK market.
DISCOVER SOMETHING NEW WITH DOCUMENTARIES AND INFINITI
INFINITI: FRANCE CANAL + PARTNERSHIP
With the support of Canal+, Infiniti Motors has gained a powerful boost in awareness and momentum in France. The key to success in sponsorship is relevance and Infiniti has nailed it with its creative work. They created 17 custom-made identifications for Canal+ channels such as Canal+ Channel, Salut Les Terriens, JT Sport, and Golf+. Each of these idents were uniquely crafted to align perfectly with the spirit of each channel, making the link between Infiniti and the channel clear and impactful. As a result of this strategy, Infiniti has established itself as a leading brand in the French market.
DESIRE - DISCOVER - DRIVE