SOUL TO SOLE

Discover the depth of passion and connection that can exist between a person and their footwear in our latest campaign for the London-based brand, Gnostic Jungle. Join us as we uncover the complex depths of the sneaker world and reveal the personal meaning behind these beloved items. From everyday sneaker enthusiasts to die-hard collectors and even the brand itself, we explore the unique relationship between humans and their trainers. With our provocative interview questions, stunning footage of London's urban landscape, and an eclectic soundtrack, our video campaign will leave you questioning what your own trainers mean to you. Join us and discover the "Soul to Sole" connection with Gnostic Jungle. With a 48% increase in sales after the campaign's release, Gnostic Jungle proves that true dedication and love for a product can lead to its success.

Mini Documentary
CLIENT
: Gnostic jungle
ROLE: Director | Creative Director
Campaign Type: Social-First
Medium/Format: Video, Social Media
Industry/Focus: Fashion, E-commerce
Campaign Elements: Social Media | Video | Multi-Platform Campaign 

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