A SONG FROM THE DARK
EVEN DEATH HAS A SONG
Our mission was to elevate A Song From the Dark from a British supernatural horror thriller to a global cultural moment. By blending social media and TV, we crafted a campaign that transcended typical horror promotions, creating a buzz that resonated across multiple continents. We aimed to captivate audiences with a fresh perspective on supernatural horror, engaging them with thought-provoking content and emotional depth. Leveraging the power of social platforms, we brought the film’s themes to life, fostering a deep connection with viewers and igniting a global conversation.
Social Media Campaign
CLIENT: Amazon
ROLE: Creative Director | Director
Campaign Type: Social-First
Medium/Format: Video, Social Media
Industry/Focus: Entertainment
Campaign Elements: Social Media | Video | Photography | Multi-Platform Campaign | Global Advertising
CREATIVE VISION
INSPIRATION
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INSPIRATION -
CAMPAIGN STRATEGY
The campaign for A Song From the Dark unfolded through a multi-phase strategy designed to engage and sustain audience interest. We began by intriguing viewers with thought-provoking questions, setting the stage for a deeper cinematic experience. During the launch phase, we intensified excitement with compelling statements that emphasized the film’s supernatural elements, drawing in both horror fans and general audiences. Post-launch, we focused on themes of hope and resilience, encouraging repeat viewings and fostering ongoing engagement.
Book of Symbols
Social Clips
CREATIVE DIRECTION IN MOTION
To ensure authenticity, I personally oversaw the PR shoot in London, crafting interview questions that highlighted each cast member’s unique personality. This hands-on approach resulted in dynamic, genuine interactions and valuable content for our social media strategy. We also created tailored TikTok challenges and behind-the-scenes content to deepen fan engagement and humanize the cast.
Inside ASFTD
Character Intro
Our social media strategy was designed to build a loyal fandom through personalized content and TikTok challenges. This approach not only amplified the film’s reach but also sparked fan-driven content creation, maintaining the buzz long after the launch.
