QUEENIE
Inspired by the labyrinthine and interconnected network of the London Underground, our campaign delved deep into Queenie’s multifaceted journey through her twenties. Navigating a maze of possibilities, relationships, and self-discovery, Queenie inhabits a liminal space where questions of identity and belonging intersect.
Social Media Campaign
CLIENT: Hulu (via Mocean)
ROLE: Creative Director
Campaign Type: Social-First
Medium/Format: Video, Social Media
Industry/Focus: Entertainment
Campaign Elements: Social Media | Video | Multi-Platform Campaign
Platforms Utilized:
Platforms: Instagram + TikTok
The campaign strategically leveraged Instagram and TikTok to authentically connect with our audience. These platforms provided a dynamic space to explore Queenie's narrative depth and engage with themes of resilience and personal growth.
Creative Direction:
"Queenie's Underground" invited our audience to explore the profound layers of Queenie's narrative. It highlighted the ongoing process of self-discovery, portraying her journey as a transformative quest illuminated by moments of resilience and personal growth.
Our visual approach utilized vibrant Gen Z colors to symbolize Queenie's resilience and the positive impact of connections. These colors represented pivotal moments—breakthroughs, supportive gestures, and laughter—that contribute to Queenie's evolution
COUNTDOWNS
CHARACTER INTROS
Queenie
Kyazike
